Elements of the Automotive Disruption

Abstract

AbstractDisruptive technology-driven developments have greatly changed the nature of customer interaction and the design of the customer experience with new digital touchpoints. Targeted leveraging of data is critical in shaping the shift from a product-centric to a service-centric business model. Connectivity, V2X communication, and the Internet of Things play a key role in the transformation of the automotive industry—especially in the roadmap to fully autonomous driving. But electrification and mobility-as-a-service (MaaS) are also shaping automotive disruption. The publication not only examines the premises and hurdles for the further development of the new forms of mobility but also shows which individual and societal benefits—including road safety, access to mobility, traffic efficiency, improved space utilization, decrease in pollution, reduced transportation costs, service improvement—result from them. Furthermore, the impact of digitalization and networking on the classic areas of the value chain is analyzed and possible use cases and development scenarios of “smart” value creation are discussed. The way manufacturers interact with each other and with customers will change fundamentally—digital ecosystems and underlying network effects play an essential role here. This publication looks at the possible implications of this ecosystem model.