Abstract
The purpose of this research is to study the behavior of Thai tourists on food and to study the civilization and the elements of gastronomy tourism affecting the behavior of Thai tourists. The sample group used in this research is 400 Thai tourists. The variables in the study consists of the independent variables, namely personal factors such as gender, age, status, education level, occupation and average income per month, and the elements of food tourism and the dependent variable is the behavior of Thai tourists. Using statistical methods to find the frequency, percentage, mean, standard deviation, and use Chi-Square Test to analyze data at significance level 0.05. The results of the research were as follows: 1. Most of the sample groups had a convenient season to visit gastronomy tourism, ie November-December. The expected number of days for food tourism were 1-2 days. The source of food tourism information was Facebook. People who were travel buddies on gastronomy tourism for them were lovers / spouses. Travel method for food tourism was by using a personal car. The main purpose of traveling in food tourism was they loved a variety of local ingredients and the average cost of food tourism / people / meals was over 701 baht. 2.Demographic factors on gender, age, status and average income per month affected the behavior of Thai tourists on food. 3.Elements of gastronomy tourism that did not affect the behavior of Thai tourists with statistical significance at the level of 0.05
Highlights
Background and Importance of the ProblemTourism is an industry that plays an important role in the economic development of many countries around the world
To study the elements of gastronomy tourism affecting the behavior of Thai tourists
Data Collection The study of the elements of gastronomy tourism affecting the behavior of thai tourists this time, data collection is divided into 2 types: Primary Data The researcher collected data from the sample group by distributing the questionnaire to the sample group by selecting only Thai tourists who travel for gastronomy tourism in Thailand in order to allow the sample to be able to answer questions and express their opinions openly
Summary
Tourism − Cultural and religious influences − Social and demographic factors − Individual characteristics about food − Food consumption experience and food sightings − Motivation factors − Physical factors towards food. Data Collection The study of the elements of gastronomy tourism affecting the behavior of thai tourists this time, data collection is divided into 2 types: Primary Data The researcher collected data from the sample group by distributing the questionnaire to the sample group by selecting only Thai tourists who travel for gastronomy tourism in Thailand in order to allow the sample to be able to answer questions and express their opinions openly. 5. Interpreted the meaning of the data according to the questions on an individual basis and in a whole way, by finding the average score of the rating divided into 5 levels (Chatchawan Ruangpraphan, 1996) according to the priorities that have on the factors as following: The average of 4.50 - 5.00 means that it is most important. The average of 1.00 - 1.49 means that it is of the least importance
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