Abstract
In todays modern globalized world, the power and impact of media in different aspects of human life are universally acknowledged. The elements of feminism in media have been widely researched in the past, but, how feminist ideas are portrayed in childrens media largely remains unexplored. The aim of this research is to explore the presentation of feminist concepts, notions, and ideas in a specific genre of childrens media – animations – through verbal and non-verbal language including verbal discourse, expressions, and overall communicative symbolism. The sample of the study consists of fourteen famous animations which are selected through purposive sampling. The results reveal that the feminist ideas and concepts presented deal with the empowerment and liberation of women, and hinted towards real-life womens issues such as education, adolescence, abuse, oppression, gender equality in work and employment, personal choice and other political, social and economic issues rather than presenting stereotypical image of women.
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