Elements of demand in the touristic promotion of the outer Belgrade municipalities

Abstract

At the beginning of promotional activities, providers any tourist offer must define who they are addressing to, since tourists are a very heterogenous category different in its demographical, socio- economical, psychological and other characteristics. Outer Belgrade municipalities have real, versatile potentials and concrete offers for different kind of tourists, despite numerous limitations and generally underdeveloped tourism. However, it is crucial to define target markets and elements of tourist demand of priority significance for every tourist destination, especially for those which are just emerging on the tourist market. Therefore, it is very important to have a realistic insight into the advantages and disadvantages of the tourist offer and into the offer of competitive destinations. Emerging tourist destinations, like BLO, shouldn't tend to meet all the elements of demand in all markets, but focus their promotional efforts on those elements of tourist offer whose demands are correspondent to the existing offer, having in mind all the limitations in regards to volume, structure and quality of the existing offer in its territory.