ELEMENTI POPULARNE KULTURE I NjIHOVA FUNKCIJA U „DORUČKU KOD TIFANIJA“ TRUMANA KAPOTEA I BLEJKA EDVARDSA

Abstract

The present paper examines the novel Breakfast at Tiffany’s by Truman Capote and its adaptation into Blake Edward’s movie within the framework of John Fiske’s popular culture theory. Popular culture is present in many aspects of our experience: books, music, food, travel, movies and other content that surrounds us daily. Broadly speaking, the term ‘pop- ular’ represent some of the ways of cultural modeling of consumer goods. According to John Fiske, popular culture is a culture of “subordinated” and “disempowered” who do not agree to be “submissive”. Instead, they actively oppose the social system by reinterpreting the offered goods, according to the requirements of their own needs. We interpret the novel as an expression of human experience modified into movie dis- course, so the interpretation of the novel (main text) and its adaptation into the movie (meta- text) provides meaning making, while discourse of popular culture represents production of meaning. The concluding remarks indicate that the elements of popular culture represent the socio-historical framework of the narrative, which aims to present the birth of the modern (American) woman – Holly Golightly in the megalopolis of New York City. Moreover, ele- ments of popular culture provide a framework for characterization and identity construction of characters and the city, becoming an etnosocioal testimony of the American culture in the 1940s and 1950s.