Elementary Design: A form of Creative Thinking Implementation to Develop Student Creativity

Abstract

In the field of visual communication design, creativity becomes fundamental for every visual communication designer to have. So in practice, visual communication designers need a process of thinking and acting in harmony with producing their creativity. One of the materials is through learning Elementary Design in college. This course is presented to trigger the students in the creative thinking process through processing and organizing visual elements. Thus this research was conducted to descriptively review Elementary Design as a form of implementation of creative thinking and efforts to develop the creativity of visual communication design students, especially for 1st-semester students of the Graphic Design & New Media Program, Bina Nusantara University. The method used in this research is an educational research & development model approach. These stages include (1) Identifying the potential issues and problems; (2) Collecting data; (3) Product design; (4) Design validation; (5) Design revision. The results revealed that the research & development method with the creative thinking process approach encourages students to find associations of forms from intangible to tangible.