ELEKTRON TİCARƏTDƏ SAYT SEÇİMLƏRİNİN VƏ MƏHSUL ALIŞLARININ DEMOQRAFİK XÜSUSİYYƏTLƏRƏ GÖRƏ TƏHLİLİ

Abstract

Electronic commerce (e-commerce) was created against the background of the formation of new areas of business activity under the influence of digitization in the global economy. Organizations are intensively taking advantage of social networks and messengers, which are considered to be the main economic benefits that digital platforms give them and can give them. Organizations advertise their services and products on the Internet. They thereby cover a significant part of their target audience, benefit from the opportunity to open up new opportunities in this area for them with specific advertisements aimed at a portion of users with certain, relevant parameters. However, electronic platforms are used not only to promote their services, brands and products, but also to sell them. A new type of business operating with the assistance of Internet technologies and electronic information exchange is emerging - digital business. There are different models of interaction that take place through websites and other forms of online communication. Companies provide services to other companies (B2B) or to consumers (B2C), and consumers, in turn, can help companies in their activities by offering their products and services (C2B) or conduct commercial activities among themselves (C2C)