Electronic Word-of-Mouth (e-WOM) and Its Impact on Customer Trust and Buying Decisions In Social Commerce

Kanimozhi G, Sengottuvel C

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https://doi.org/10.35737/sjccmrr/v13/i2/2023/196

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Journal: SJCC Management Research Review	Publication Date: Dec 30, 2023
License type: mit

Abstract

Electronic Word-of-Mouth (e-WOM) and Its Impact on Customer Trust and Buying Decisions In Social Commerce

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