Electronic word of mouth communications and consumer's information adoption on the Internet

Abstract

Increasing consumer motivation to pursue online reviews and information has recently become a potential area of study. Perusing the literature reviews, it is fairly evident that disseminating information largely depends on the innovativeness and the interpretative caliber of writers. Individuals that are involved in electronic word of mouth communication may have high ambitions to realize the needs and requirements of the online community. Different consumers have different concerns such as helping the company, obtaining social benefits, communicating post-purchase opinions, self-enhancement, and the expression of positive and negative viewpoints. Therefore, more studies are required to unveil the comprehensive features of online information and portal members' behavior.