Electronic Media and Social Networks in Politics: European Experience

Abstract

The article outlines the relationship between the political process and the development of "new" mass media which mainly means social networks. Electronic media, including social networks, pose a challenge to the current state of international relations. In this regard, a number of states (Belorussia, Russia, Great Britain) and supranational structures (European Commission, UN) are developing a digital legislation envisaging control over the online space. In addition to the negative aspects, the development of "new" media helps political forces in their activities. Many European politicians and political parties actively use Internet resources and micro-targeting to attract voters. The challenge for governments and researchers in this field is to understand the pros and cons of the new digital era and to develop a plan for integrating new technologies into the familiar political process. It is concluded that the European Union and other states are at the stage of development and entry into force of uniform rules regulating the Internet. The trend towards the formation of a single legal field is combined with legislative regulation at the national level, since this area affects issues of security and sovereignty.