Abstract
The following study examines the crowdfunding behaviour of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the targets achieved tends to attract more donors, especially when a goal is nearly met. Contrary to findings in some previous literature, there appears to be a weak link between respondents' social networking use and familiarity with crowdfunding. Furthermore, respondents' charitable giving habits did not closely link with crowdfunding solicitation behaviour. Finally, there was a weak connection between crowdfunding behaviour and income, but age did reveal a significant connection.
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