Abstract
The development of electronic brainstorming systems (EBS) forces the process of idea generation to be rethought. These systems can greatly change the interface between the individual and the group, affecting the behavior of both. This study examines how the feedback on group performance provided by the public screen can affect individual motivation and idea generation. Prior psychosocial research has shown that feedback can have positive and negative effects. In a laboratory experiment, two of these psychosocialfactors were studied: social matching and social loafing. The effectiveness of continuous display versus display at the end versus no display was compared for 230 subjects. Results show mixed evidence of social loafing and significant evidence of social matching, that is, participants use EBSfeedback to adjust their level of effort to that of the group. Thesefindings have major implications for the development of better EBS and raise important questions on the theory of EBS-supported groups.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
