Abstract
ABSTRACTThis work discusses changes in consumption patterns with the spread of electronic commerce, which started to demand new informational competences in commercial relations. We highlight the concepts of semiotic scenario and information architecture, analyzing the implications of such concepts in the structure of websites dedicated to electronic commerce. In addition, we describe a system for informational organization of the Brazilian e‐stores, analyzing the interactions between the e‐customer with the website's information architecture, along with the subjacent semiotic scenario to the business model.
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