Abstract
The study applied the Theory of Planned Behavior - TPB (Ajzen, 1991) and the Norm Activation Model - NAM (Schwartz, 1977) to demonstrate the affecting factors on behavioral intention in energy saving of farmers in the Mekong Delta, Vietnam. Research data were collected from 204 farmer households using electricity in four provinces: Tien Giang, Dong Thap, An Giang, and Kien Giang. Applying the structural equation modeling (SEM), the study has pointed out the affecting factors mentioned above, including personal ethical standards, subjective norms, perceived behavioral control, perceived benefit, attitude, product quality, and energy policy. Besides, the study has shown that the intention to save electricity positively impacts the electricity-saving behavior of farmers
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Energy Economics and Policy
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
