El valor añadido de la arquitectura vernácula: los casos de la Ruta del Vino y del Tequila en México

Abstract

tourism has witnessed a shift towards revaluation of traditions as symbolic attributes located in less urbanized areas through a syncretic perspective that exalts both pre-Hispanic and colonial values. In this context, thematic routes have become a tourist variant based on consumption of differentiated sites. The Tequila Route shows many of effects of implementation of Magical Towns Programme, among which coexistence of heritage and neo-colonial architecture with elements belonging to other periods that attempt to exalt aesthetic values of the Mexican stands out. While Wine Route incorporates values associated with border culture into its architectural discourse through use of second-use materials in a quest to define its own architecture. The hypothesis is that in both thematic routes architecture functions as a legitimizing vehicle and that each one exposes a different meaning of the vernacular, through a diversity of typologies produced that pursue same end: to attract tourism.