Abstract
Social media allows a huge range of informative demonstrations, from the promotion of newspaper headlines with links to their digital editions, to the most implausible anecdotes with no informative vocation by the man on the street. But between both extremes there are millions of publications every day which speak to us about what are the real interests of the readers. In this investigation we will examine whether this disparity exists between those interests and the thematic agenda of the media. In order to do so we will compare the matters of maximum interest (the trending topics) which are spoken about on what is probably the most informative horizontal network, Twitter, with the topics that are dealt with on the front pages of the digital editions of the Spanish national and mainstream media: Elmundo.es, Elpais.com y el ABC.es.
Highlights
Social media allows a huge range of informative demonstrations
us about what are the real interests of the readers
In this investigation we will examine whether this disparity exists between those interests
Summary
Resumen Los medios sociales permiten multitud de manifestaciones informativas: desde la promoción de titula res de los periódicos con enlaces a sus ediciones digitales hasta las anécdotas más inverosímiles sin vo cación informativa de los ciudadanos. Pero entre ambos extremos se dan cada día millones de publicaciones que nos hablan de cuáles son realmente los intereses de los usuarios. En esta investigación nos proponemos comprobar si existe disparidad entre esos intereses y la agenda temática de los medios. Para ello compararemos los asuntos de máximo interés (los trending topic) de los que se habla en la que es, probablemente, la red horizontal más informativa, Twitter, con los temas que tratan en sus portadas las ediciones digitales de los medios de comunicación españoles de ámbito nacional y carácter genera lista: Elmundo.es, Elpais.com y el ABC.es. Palabras clave: agenda setting, trendig topic, Twitter, medios digitales
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