Abstract
City of love is an epithet that appears often associated with the name of Venice. The objective of this paper is to analyse the possible origin of this topic and to state how tourism advertising has exploited this idea of the city of love to sell «romantic» travels to Venice. Firstly, it is neccesary to investigate where this topic comes from analysing the testimonies of some travellers who visit Venice at different times, especially during the eighteenth and nineteenth centuries. The following are examples of advertising for travel agencies, airlines or companies organizing weddings that continue to exploit the idea of the city of love in order to sell their products.
Highlights
«La ciudad del amor» es un epíteto que en muchas ocasiones aparece asociado al nombre de Venecia
an epithet that appears often associated with the name of Venice
The objective of this paper is to analyse the possible origin of this topic
Summary
«La ciudad del amor» es un epíteto que en muchas ocasiones aparece asociado al nombre de Venecia. Durante la época del Grand Tour, en el momento de máximo auge de este viaje iniciático y formativo que llevaba a los jóvenes, especialmente británicos, a realizar un recorrido por Europa como etapa última de su formación, ya se debatían los peligros de visitar Italia y, concretamente, Venecia.
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