Abstract
With the purpose of contributing to current discussions regarding the gender category, this article approaches the relationship between “gender” and “commonsense”. The analysis, positioned in a context of economic crisis in the city of Tijuana, México, during the first decade of 2000, reflects upon the production and circulation of certain “know-how’s” and “abstract philosophies”, in the official political discourses that emerged from gender mainstreaming, by means of the exaltation of work, family and care values. The article also considers the paradoxes between what is prescribed by the discourse, as a vision of the world, and the life experiences of workingwoman in the maquiladora industry, which may lead to questioning and inconformity in the face of the city’s living conditions.
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