Abstract
The Cultural approach to communication opens a broad interdisciplinary field that can be identified with the British Cultural Studies tradition. Mattelart has said that cultural studies have spread like wildfire to refer to its intromission into several academic fields. It is necessary to open the Pandora's box of cultural analysis, see the elements inside, and estimate if they are useful in exploring the activities of communication and the media product; a difficult project which, as I see it, should be started by defining the cultural product. In the following article I will try to conceptualize the epistemological keys of what we know and how we know it from a cultural perspective, and offer a theoretical frame to study the news as cultural product.
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