El pasado también se transforma. Los usos del pasado indígena en las estrategias de comunicación de la Cuarta Transformación

Abstract

This investigation analyzes the political discourse, expressed in texts, actions and material cultural representations, of the Fourth Transformation around the mythical indigenous, subject of imaginary invention, whose function is framed in a new historical narrative whose purpose is to fund the regenerated Mexican nation, from the rescue and questioning of the pre-Hispanic past as the origin of the good, which is renewed in the good people, and in the Conquest by the Spaniards, the origin of evil and corruption, and that is updated over and over again in the white, the bourgeois, the corrupt, the neoliberal. The native groups are not really taken into account, except to be part of a communication strategy in order to legitimize a new order.