Abstract
As a paratextual element, headlines occupy a prominent place in the layout of texts, thus performing a wide range of pragmatic functions. In journalistic articles, titles tend to serve as a bait to seduce readers who are offered multiple and varied proposals on account of the journalist macro-genre. This paper examines the type of headings that the writer J.F. Mira – anthropologist, Hellenist, novelist, and translator – has used in his journalistic essays over four decades of publications in multiple distinguished newspapers throughout the Catalan-speaking world. This broad period allows for an analysis that indicates a gradual transformation of the titles he chooses, characteristic that shows how titles mode brings together text and any specific sociocultural context. In addition, from this perspective, the Valencian writer invites readers – while selecting them – to discuss matters that shun both emergencies and frivolities of today’s social media.
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