El inicio de la televisión transmedia en España: TVE y "Víctor Ros"

Abstract

This paper analyses the emergence of a new broadcasting model in Spain, based in Transmedia storytelling. The case of "Víctor Ros" is one of the very first transmedia series in which social media take part in the plot, and not only in the promotion of tv broadcasting. TVE designed this transmedia strategy in order to restore originality in this series, broadcasted previously by Movistar TV. Along this research we want to find what is the role of TV in the transmedia contents, how affects this storytelling to the audiences, and finally in which way you can introduce a transmedia storytelling in a series script.