Abstract
The slogan is a phrase that synthesises the strategy of an electoral campaign: it’s a sharp message that shows the most relevant values of a candidate or a political party. It also grasps the audience attention and summarises the promised benefits. Political parties, as commercial enterprises, do always use a motto that identifies the organisation and its leader, a message repeated in every public event, in every sign, in every outdoor, in every television spot. This article studies the Spanish political slogan, with special attention to the innovations of the last call for general elections.
Highlights
Sumario: 1. Introducción. 1.1 Fuentes y metodología, 2
a phrase that synthesises the strategy of an electoral campaign
a message repeated in every public event
Summary
Resumen El eslogan es la frase que sintetiza la estrategia de una campaña electoral: un mensaje breve que muestra los atributos más relevantes de un candidato o de una organización política, que capta la atención y condensa el beneficio prometido. Al igual que sucede en el ámbito comercial, presentan siempre en sus respectivas campañas un lema que identifica a la formación y a su líder, un mensaje que se repite en cada acto programado, en cada cartel, en cada valla publicitaria, en cada spot televisivo. Este artículo es un estudio sobre el eslogan político español, con especial atención a las novedades de la última convocatoria de elecciones generales. Palabras clave: eslogan, logo, partido político, campaña, propaganda
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
