Abstract
This paper aims to describe the horizon of expectations concerning praise or eulogy as a literary subgenre in New Spain’s 18th century. I tackle its background in European Renaissance, its affiliation with the rhetorical tradition of acumen or acuity, its inclusion in the university practices of New Spain and the controversy that arose because of that. Although not all intellectuals from New Spain decided to add acumen to university eulogies, the tradition of doing so prevailed.
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