El efecto de la estrategia de operaciones en los resultados empresariales y su moderación por la estrategia de negocio

Abstract

In this research, the influence of operations strategy on business results and the effect of business strategy on the above relationship are examined from a contingent perspective. Operations strategy is represented by means of competitive priorities and business strategy is based on Miles and Snow typology (1978). Relationships are modelled in regression equations including interaction terms in order to test the existence of a moderating effect. Data on strategies is gathered by means of a postal survey addressed to operations managers and information on firm results is drawn from secondary sources. The findings show the existence of a moderating effect of the business strategy on the relation between the operations strategy and the firm results as the effect of operations strategy on firm results is different when the firms follow a defender strategy from the effect is when they follow a prospector or analyser strategy. Specifically, in defender firms, the cost and quality priorities influence positively whereas the delivery and the flexibility priorities have a negative effect. In analyser or explorer firms, no influence of operations strategy on firm results is observed.