Abstract

By and large the world of business and money in the Middle Ages (and beyond the Middle Ages) is linked to a perception of the «economic fact» that absorbs everything or, at least, places it on a basic socio-political perspective. These approaches being correct, nevertheless, dealing that is participating in some manner in the broad field of economic management had, on occasion, a social dimension that transcended by far the possible economic profit any businessman could naturally aspire to, even casting a shadow over the economic profit, reducing that aspect of his activity to the persecution of a purely social and ideological benefit. This profit did not derive straight from the specific economic activity but from the perception by the community of the reasons underlying the agent’s «extra-economic behaviour». This perception and the evaluation of these conducts, and the actors’ persecution of a behavioural model that positively fixed into that perception frame, explain a whole set of economical attitudes linked to the referential frameworks «service» and «common good». These attitudes were pursued by these individuals, were promoted by urban governments, and were positively perceived by the entire community.

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