Abstract
This article analyses the Christmas Day Speech (December 25, 2012) of the King Juan Carlos I of Spain, a particularly difficult speech due to the social and monarchical crisis context. We study the different speech strategies used by the Royal House, and propose the hypothesis that the main goal of that speech was to rebuild the King's ethos and help to solidify the monarchic institution and the socio-political status quo.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: ZER: Revista de Estudios de Comunicación = Komunikazio Ikasketen Aldizkaria
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
