Abstract

espanolEl articulo presenta los resultados parciales de un proyecto enfocado en el analisis de la evolucion de la imagen mediatica de algunos personajes destacados de la cultura espanola en el ambito checoslovaco a lo largo del s. XX. El objetivo de la investigacion es analizar como el ambiente ideologico y politico predominante puede tanto manipular como influir en la imagen de un elemento extranjero presentado por la prensa al publico del pais receptor. El presente texto se basa en el analisis critico de unos 80 articulos con el tema de Garcia Lorca, su obra y su legado ideologico, tras haberse encontrado, en total, mas de 300 articulos relacionados con dicho tema. El metodo elegido de analisis, es decir, un analisis critico del discurso basado en los principios establecidos por van Dijk, ha sido completado con un analisis detallado del contexto historico, ideologico y politico del correspondiente periodo, ya que la intencion primordial ha sido responder a la siguiente pregunta de investigacion: ?hasta que punto, por que y como la motivacion politico-ideologica de un regimen no democratico es capaz de influir en las imagenes mediaticas incluso en temas que no son abiertamente politicos y extremadamente sensibles desde el punto de vista ideologico y cuyos protagonistas provienen de un ambiente que no es considerado parte vital del campo de batalla propagandistico contra el Enemigo? Durante el trabajo de analisis se ha comprobado en varios casos que los propagandistas del regimen comunista no dudaron en intervenir, de un modo bastante intenso, en la creacion de una imagen muy especifica de Garcia Lorca, siempre de acuerdo con las necesidades ideologicas del momento historico concreto. EnglishThis paper presents partial results of a project focused on analysing evolution of media image of certain prominent figures in Spanish culture in Czechoslovak media throughout 20th century. The objective of research is to analyse how prevailing ideological and political environment can influence or manipulate image of a foreign element presented by press to public of host country. The present text is based on a critical analysis of some 80 articles about Federico Garcia Lorca, his work, and his ideological legacy, after, in total, more than 300 articles related to this subject had been found. The chosen method of analysis - a critical discourse analysis based on principles established by van Dijk - was applied to a detailed examination of historical, ideological, and political context of corresponding period, since primary intention was to answer this research question: to what extent, why, and how is political-ideological motivation of a non-democratic regime capable of influencing mass media images, even of issues that are not overtly political or extremely sensitive from an ideological point of view and whose protagonists come from a milieu which is not considered a vital part of propaganda battlefield with the Enemy? In several cases, authors' analysis verifies that propagandists of Communist regime did not hesitate to intervene, in a quite intense manner, in creation of a very specific image of Garcia Lorca, always in accordance with ideological needs of particular historical moment.

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