Abstract
In Mexico, coffee crop is strategic for peasant and globalized economy. The paper discuss peasant strategies and global value chain in Otomi-Tepehua region, in Hidalgo Mexico. We use participant observations and in-depth interviews. Peasant coffee producers faced adverse environment with limited institutional support, they are related to low add-value chain. Peasant strategies and family work in: milpa, cafetal and chilar enabled the coffee crops continuity. Cooperative production is an alternative to produce rents in specialty markets.
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