Abstract
The pandemic that occurred about 1 year ago had an impact on the decline in the economy. Small business units in Gemawang Village felt the impact, such as decreased sales, capital, hampered distribution, and difficulty in raw materials. Digital-based business development is an alternative to saving the business unit sector during the Covid-19 pandemic. Business units in Gemawang Village experienced various problems such as difficulties in marketing batik shoe products online due to the lack of workers and the ability to utilize technology. The purpose of community service activities is to increase the amount of production from each business unit along with increasing turnover, modifying packaging, prices, shapes, expanding product marketing by selling through digital markets from related units, improving branding, educating each unit in the use of e-commerce., marketing, and good packaging, optimizing the utilization of village potential and increasing the income of each production unit and the community around Gemawang Village. The results of community service show results that can increase people's income through the production of shoes that look more varied, attractive and fashion. The model is not monotonous and when used it is more comfortable on the feet with varied and quality packaging. Community service activities carried out by the IAAS UNDIP team to the community in Gemawang village are very useful and can increase the amount of production from each business unit along with an increase in turnover. People are highly motivated to produce their shoes by modifying the packaging, model, and shape. Thus, it will expand product marketing, increase branding, so that it can increase the income of the Gemawang village community
Highlights
about 1 year ago had an impact on the decline in the economy
Digital-based business development is an alternative to saving the business unit sector during the Covid-19 pandemic
The purpose of community service activities is to increase the amount of production from each business unit
Summary
Desa Gemawang merupakan salah satu desa yang terletak di Kecamatan Jambu, Kabupaten Semarang. Tujuan dari Program Wiradesa ini yaitu meningkatkan jumlah produksi dari setiap unit usaha yang beriringan dengan peningkatan omzet, memodifikasi kemasan, harga, bentuk, memperluas pemasaran produk dengan penjualan melalui pasar digital dari unit yang terkait, meningkatkan branding, mengedukasi setiap unit dalam penggunaan e-commerce, pemasaran, serta pengemasan yang baik, mengoptimalkan pemanfaatan potensi desa dan meningkatkan pendapatan setiap unit produksi dan masyarakat sekitar Desa Gemawang. Pelaksanaan Program Wiradesa ini diharapkan dapat memberikan dampak positif bagi para pelaku UMKM di Desa Gemawang baik dari segi pengetahuan, keterampilan, dan juga kualitas ekonomi. Dampak dari segi pengetahuan dan keterampilan berupa peningkatan pemahaman pelaku UMKM Desa Gemawang mengenai manajemen produksi yang baik, meningkatnya pemahaman serta keterampilan dalam mengelola dan menghasilkan produk yang baik dan berkualitas tinggi, meningkatnya pemahaman mengenai pembuatan kemasan produk yang inovatif dan dapat meningkatkan keamanan produk, serta meningkatnya pemahaman menganai teknik pemasaran online yang efektif, sehingga dapat memperluas pasar. Hal tersebut nantinya akan berpengaruh terhadap tingkat kesejahteraan dan perekonomian di Desa Gemawang, Kabupaten Semarang
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