Eksistensi Baitul Muslimin Indonesia Sebagai Organisasi Sayap Partai Demokrasi Indonesia Perjuangan dalam Kinerja Persuasi Politik

Abstract

The problems that adorn the world of politics in Indonesia are manipulative politics which tend to discredit political opponents. This article aims to examine Baitul Muslimin Indonesia as a wing organization of the Indonesian Democratic Party of Struggle (PDIP). This research was conducted using a qualitative analytical descriptive approach based on literature study. Primary data comes from books, journals and news. The theory used is Dan Nimmo's political persuasion perspective which includes the concepts of propaganda, advertising and political rhetoric. The results of this study prove that the existence of BAMUSI is a preventive measure against the many negative stigmas against PDIP. The propaganda practice carried out against PDIP is propaganda name calling. Even though it has a negative nuance, this propaganda is considered effective as a form of strategy to erode the credibility of political opponents. Nevertheless, the wing organization of this political party continues to strengthen the identity of its parent party. For example by making persuasive non-commercial advertising. And also the rhetoric of the PDIP's character is carried out without being negatively charged such as advisory (exhortive) rhetoric.