Abstract
This article examines the phenomenon of the latest niche trend that has emerged in the Tourism industry and represents a great part of one destination's economy. It runs under several names, such as Film-induced Tourism, Screen Tourism, Set-Jetting, or, most simply, Film Tourism. The currently trendy story of Outlander, written by Diana Gabaldon and first published in 1990, was examined and analysed in the article. Through what is presently eight thick volumes, we follow the story of two main protagonists, the rebellious but honest Scottish warrior James Fraser, and a 20th century independent but devoted Englishwoman, Claire Randall. The title of the very first book is Outlander, meaning a person who does not come from that particular area and is, in fact, an outsider. Back in the 18th century, to where the mentioned book dates, it also meant an Englishman. The following paper focuses on the important impact of the Outlander series, also named 'Outlander effect', on the perception of Scotland and its heritage around the globe, as well as on Scottish tourist visitation since the TV adaptation of the eponymous name aired in 2014.
Highlights
Screen tourism is one of the recent tourism trends, and an area of research that is gaining its popularity, suggesting that films can lead to an increased influx of tourists to destinations featured in films (Riley & Van Doren, 1992; Rudowsky, 2014)
Many Hollywood blockbuster films have had a huge impact on Tourism, encouraging tourists from around the world to travel to specific destinations shown or mentioned in the films or on screen (Agarwal & Shaw, 2018), e. g
This paper examines one of the latest tourism booms in Scotland, related to the field of Screen Tourism
Summary
Screen tourism is one of the recent tourism trends, and an area of research that is gaining its popularity, suggesting that films can lead to an increased influx of tourists to destinations featured in films (Riley & Van Doren, 1992; Rudowsky, 2014). Given the steady growth and great impact on the economy, and despite being a niche activity, this relatively new study requires further analysis and more detailed research As such, it is well worthy of greater attention. Scotland has always been recognisable as the land of many legends, myths, folk tales and curious superstitions, as well as overwhelming landscapes, islands and numerous castles that provide inspiration for many intriguing plots and stories. As such, it appears as part of many historical novels and romances, films and TV series. The case of Scotland is interesting, because it can be transferred to other destinations with rich natural and cultural heritage
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