Abstract
Forest certification plays a notable role in promoting sustainability. This certification shows that forestland holders have adopted innovative practices toward realizing sustainable business models. Relatively little analysis has been devoted to identifying the efforts of transforming a conventional business model into a sustainable version through the application of forest certification. This paper examines the elements of a sustainable business model: value proposition, value creation and delivery, and value capture in certified forestland holders’ business operations. Empirical results have confirmed that certification signifies a successful sustainability transformation within adopting firms. However, these small organizations struggle with obtaining know-how regarding sustainable forest management. There needs to be adequate external support, such as government consultants or academic researchers, in order to successfully adopt third-party forest certification. However, while practicing sustainable forest management activities will not guarantee premium prices, the certification has, in some rare cases, helped to develop a new niche market. Good communication with stakeholders has improved firms’ relationships with local residents, but more channels of communication are still needed to activate green consumers.
Highlights
The Earth Summit, a world summit on sustainable development held in Rio de Janeiro in 1992, emphasized the statement that sustainable development counters the challenges caused by environmental degradation and social inequality [1]
To examine whether a certified forestry firm had transformed from its conventional to sustainable value proposition, this study gauged the changes in product and service value before and after certification, and, sought to discover the motivations behind Forest Stewardship Council (FSC) adoption
Building on Bocken et al.’s (2014) sustainable business model archetype, along with Osterwalder and Pigneur’s (2010) and Joyce and Paquin’s (2016) business model canvas, the authors proposed that sustainable business model innovation may be achieved by forestry firms with the adoption of FSC [24,28,30]
Summary
The Earth Summit, a world summit on sustainable development held in Rio de Janeiro in 1992, emphasized the statement that sustainable development counters the challenges caused by environmental degradation and social inequality [1]. Building upon the four pillars of sustainability (environmental, social, cultural, and economic), the SFM toolbox aims to safeguard the longevity of forests while still supplying the diverse needs of society by providing tools, case studies, and other resources for sustainable forest management, and by organizing these into modules to improve accessibility for forestry firms, managers, and other stakeholders. Forest certification provides another option where a third party (certifier or certification body) monitors the process of certification and ensures the sustainability of managerial practices [3,4,5]. This state-owned organization claims that no commercial logs are harvested, and these forestlands are managed only for research
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
