Abstract

The study sought to determine the level of effectiveness of security officers in conducting policies and regulations within Tagbilaran City malls. This was conducted in the six (6) Malls of Tagbilaran City, namely; Island City Mall, Alturas Mall, BQ Mall, Marcela Mall, Alta Citta Mall, and Galleria Louisa Mall. This study used a quantitative design with the use of a survey method in gathering data. The participants were the one hundred twenty (120) customers of the malls. Self-made questionnaires were constructed by the researchers with the help of the thesis adviser. Pilot testing was done and subjected to Cronbach’s Alpha Testing for reliability and consistency. The data gathered were then tabulated, analyzed, and interpreted. It was concluded that every security officer from the different malls within the City of Tagbilaran is duly responsible for imposing policies and regulations therein. Security officers always ensure the safety of every customer in their jurisdiction. It is recommended that the best way to improve the perception of the customers towards them is through the customer service they provide, not just to direct clients or customers but to the general community they encounter. The presence of security officers on sites provides a feeling of security and comfort to the customers and guests so having them in any area is important for the reputation of a business or company. Training will also make a real improvement in how security officers perform, thus, their agencies must provide seminars and training to improve their skills and abilities. Agencies must hire security officers with clean backgrounds and good reputations. Security officers must always be alert and have an eye for security and safety.

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