Abstract
The main purpose of the present study is to develop an appropriate construct to benchmark medical tourism in India for effective decision–making by minimising deficiencies and implementing possible strategies to improve the medical tourism performance. A total of 39 medical tourism service providers in India are chosen for benchmarking purpose. Data envelopment analysis (DEA), being a robust mathematical tool has been employed to evaluate the efficiency of medical tourism. The peer group and peer weights for the inefficient medical tourism service providers have been identified. The study identifies the parameters in which the inefficient decision–making units (DMUs) lack for formulating necessary strategies to improve upon them. The method being a generic one can be adopted by the managers to assess medical tourism performance and finds a suitable peer to which it should follow to improve own technical efficiency followed by in what respect it has to improve.
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