Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area

Abel Gandhy,Ternando Situmeang,Venty F Nurunisa

doi:10.21107/agriekonomika.v8i1.5016

Abstract

<p>Aquaculture is an alternative of sustainable solution to meet the high demand of fish. One type of fish that is most easily cultivated and preferred by consumers is catfish. West Java Province is the largest producer of catfish, and Bogor is the central area of catfish production in West Java. Parung subdistrict, is one of Minapolitan Area in Bogor which focuses on catfish cultivation. As a Minapolitan Area, it is very important to examine the integration between each institution,examine which institutions involved in the supply chain to gather perfect market information and clear market identification. The objectives of this study are to analyzethe pattern of Sangkuriang catfish trading channel, the function of trading, and the efficiency of the catfish marketing chain. Selection of respondents using purposive sampling, by setting 50 of catfish cultivators as respondents. There are 4 marketing channels in Parung Subdistrict. Institutions involved in the marketing of catfish are cultivators, collecting traders, agents, market traders, Restaurant/Foodstalland end consumers.The second channel (Farmers-Retailers-Restaurant/Food Stall) is the most efficient channel.Shorter marketing chains create higher farmer’s share.</p>

Highlights

Fisheries sector in Indonesia have a big potencies and opportunities to be developed
Location and Research Period This research was conducted at Minapolitan Area, Parung Subdistrict, Bogor District of West Java Province
In Parung subdistrict, the market structure formed between wholesale traders and farmers is oligopsony, while the structure formed amongwholesale traders, retailers, local market traders, restaurant/food stall and end consumers is oligopoly

Summary

Introduction

Fisheries sector in Indonesia have a big potencies and opportunities to be developed. One of the prospective fishery commodities is from aquaculture fishery, especially in fish consumption sector. One of the most consumed fish in Indonesia is catfish (Clarias sp). National catfish production in 2014 reached 679,379 tons with an average increase of 29.48 percent per year. It shows that the business potency of catfish aquaculture is so high that many of businesses engaged catfish cultivation, ranging from onfarm subsystem to off farm

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Conclusion