Efficiency estimation method of organizational innovations in the context of communicational approach

Abstract

N the conditions of economical instability accompanying the change of technological modes and generation of «economy of knowledge” the stable competitive advantages of organization may be formed only on an innovative basis. Implementation of innovations in equipment and technology is accompanied, and sometimes even reasoned, by organizational innovations, which are the basis of organizational development of modern enterprises. Although there is a sufficient number of investigations in the field, the problems of justification of the criteria and estimation of organizational innovations’ efficiency don’t have a generally accepted solution, which takes into account the specific character of this type of innovations.In the article the methods of efficiency estimation for organizational innovation on an enterprise are developed. The methods are based on multicriteria optimization of efficiency indicators of organizational communications, which are changing at implementing innovations. The communicational approach is justified, which is the basis for organizational innovations implementation in an enterprise as a social-econoomic system, the key criteria are identified and the algorithm for efficiency estimation for organizational innovations in frames of the communicative approach is developed. Application of the suggested methodological approach contributes to the reasoned planning and implementation of organizational innovations into an enterprise activity.