Abstract

This paper analyzes the relationship between efficiency and exports in Southern European olive oil sector companies with websites in 2012 and investigates the effects of companies' age, export attitude, the output percentage to sell abroad, its website quality, and use of online commercial transactions on company's efficiency. Data Envelopment Analysis (DEA) method assesses export and non-export companies' efficiency, and logistic regression identifies variables affecting the efficiency of the firms in this study. Results confirm that export companies are more efficient than non-export, especially if they adopt an active attitude towards export and conclude online commercial transactions. Although following a cross-sectional study of a specific sector has certain limitations, the conclusions are valid and applicable for those working in this sector, particularly executives, and for those with political responsibilities.

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