Abstract
Virtual reality (VR) technology has been employed in a wide range of fields, from entertainment to medicine and engineering. Advances in VR also provide new opportunities in art exhibitions. This study discusses the experience of art appreciation through desktop virtual reality (Desktop VR) or head-mounted display virtual reality (HMD VR) and compares it with appreciating a physical painting. Seventy-eight university students participated in the study. According to the findings of this study, painting evaluation and the emotions expressed during the appreciation show no significant difference under these three conditions, indicating that the participants believe that paintings, regardless of whether they are viewed through VR, are similar. Owing to the limitation of the operation, the participants considered HMD VR to be a tool that hinders free appreciation of paintings. In addition, attention should be paid to the proper projected size of words and paintings for better reading and viewing. The above indicates that through digital technology, we can shorten the gap between a virtual painting and a physical one; however, we must still improve the design of object size and the interaction in the VR context so that a virtual exhibition can be as impressive as a physical one.
Highlights
Exhibitions are the most common approach for enterprises to promote products, museums to promote their collections, or artists to promote their work
Effort should be devoted to overcoming the spatial–temporal limitation so that more people have access to exhibitions
The results showed that, compared with the photograph medium, both 360 degree panoramas and Virtual reality (VR) more closely approached the physical environment
Summary
Exhibitions are the most common approach for enterprises to promote products, museums to promote their collections, or artists to promote their work. Increasing demand for exhibitions has caused some problems. The second aspect is the removal of a collection after the end of an exhibition, which makes it difficult to maintain the special art atmosphere [1]. Effort should be devoted to overcoming the spatial–temporal limitation so that more people have access to exhibitions. Owing to technological advancements in recent years, physical exhibitions have been virtualized and are no longer confined to a physical building, overcoming the spatial–temporal limitation. Such virtualization encompasses web pages and virtual reality (VR), the effects of which prompt further evaluation of exhibitions
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