Abstract
The study aimed to analyze the existing literature on the identity of the entrepreneur in connection with effectuation, characterizing the state of the art of research on the subject. A systematic literature review was carried out, which searched for publications indexed by Scopus (23 articles) and Web of Science (37 articles) from the last 21 years, being operationalized with the StArt tool. The results show that, with effectuation, the identity of the entrepreneur influences decisions, the type of opportunity explored, the objectives and the commitment of partners in the entrepreneurial process. It is concluded that, with effectuation, personal and social identities can guide effectual (intuitive) or causal (planned) behavior, which shapes the entrepreneurial activities.
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