Effectuation and Co-Creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty

Abstract

This study investigates the impact of effectuation and co-creation on the success of social enterprises in India. Given the hybridisation in their operations, social enterprises operate under highly uncertain environments. Although scholars have attempted to identify approaches and strategies for scaling social enterprises, we propose the relevance of effectuation and co-creation in social entrepreneurial action to drive social enterprises in uncertain environments. To achieve this, we examined government support (GS) and slack resources (SR) as environmental and firm-level factors respectively in impacting the performance of social enterprises. We gathered empirical data from a sample of 181 social enterprises based in India and utilised hierarchical regression in our analytical approach. The results largely support our research model.