Abstract
How task cues affect cognition, attitudes, and behavior was explored in this laboratory study with 82 master of business administration students. Linguistic analysis of responses to the same puzzle task, cued as either work or play, revealed that task cues influenced how information was perceived and was used to form judgments and to shape behavioral responses. Ss performing work tasks attended more to information about the quantity of their performance and made more streamlined, goal-directed responses. Ss performing play tasks attended more to information about the quality of their performance; made more elaborated, image-laden responses; and were more intrinsically motivated. Links among task cues, cognitive processes, and performance were explicated through path analysis. Task cues affected performance outcomes indirectly by instantiating associated cognitive orientations: a means orientation in play and an ends orientation in work.
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