Abstract
AbstractThe purpose of this study is to investigate the factors of visual cue and gender on users’ wayfinding performance with mobile maps. The research variables were the visual cue designs (dot and border-line) and gender (males and females). Forty young adults participated in this study. This experiment is a 2 × 2 between-subjects design. All of the participants were invited to complete three wayfinding tasks. The NASA Task Load Index (NASA-TLX) questionnaire was also adopted. The results showed that different visual cue designs can affect users' wayfinding performance and reduce the perceived task load. When recognizing a route, the border-line visual cue exhibited better performance. Male and female participants perceived differences in the task workload aspect of temporal demand.KeywordsVisual cueGender differencesMobile deviceUser interfaceWayfinding
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