Effects of Visual Communication on Memory Enhancement of Thai Undergraduate Students, Kasetsart University

Patchara Vanichvasin

doi:10.5539/hes.v11n1p34

Abstract

Memory is important in a learning process. The more students can memorize or retain information from a learning process, the greater possibility students can perform better in their learning. Therefore, this research aimed to explore visual communication in terms of its effectiveness and effects on memory enhancement with 19 Thai undergraduate students by using a communication skills online course with visual communication, an evaluation questionnaire of the selected course, an effectiveness questionnaire of visual communication, and a memory test on the selected course. Mean, standard deviation, content analysis and a t-test for dependent samples were used to analyze data collected from all research instruments. The research findings indicated that using visual communication produced positive results in enhancing student memory and thus generating greater student learning, which can be concluded that visual communication has high potential to be implemented in class as an effective tool for teaching courses to enhance student memory and thus create better learning performance.

Highlights

Memory is important for success in a learning process because learning is related to the acquisition of information and subsequent retention of the acquired information is called memory (Avneet, Pal Singh, & Siddhraj, 2018)
The research findings indicated that using visual communication produced positive results in enhancing student memory and generating greater student learning, which can be concluded that visual communication has high potential to be implemented in class as an effective tool for teaching courses to enhance student memory and create better learning performance
The communication skills online course with visual communication was developed from a regular communication skills course to add visual forms of visual communication such as animation, graphics, colors, videos, and typography in order to turn the existing content-based or text-based course to the visual-based one according to the literature review of visual communication

Summary

Introduction

Memory is important for success in a learning process because learning is related to the acquisition of information and subsequent retention of the acquired information is called memory (Avneet, Pal Singh, & Siddhraj, 2018). It is acquired information stored or left from a learning process, which is to be transformed into knowledge and knowledge is to be translated into skills to be successful in learning Effective communication supported with visuals adding to the textual information can generate significantly positive learning outcomes, especially the learners who find the content engaging and authentic (Reiser & Dempsey, 2007) as learning is facilitated when the visuals and texts work together to communicate the instructional messages (Clark & Mayer, 2011)

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