Abstract
The efficacy of 2 appearance-based sun protection interventions was assessed with a sample of 244 beach patrons. Participants were randomly assigned to (a) receive information about photoaging (premature wrinkling and age spots due to UV exposure) and view a UV photograph depicting their existing skin damage from UV exposure; (b) receive only the photoaging information; (c) receive only the UV photo; or (d) a control group. Sun protection intentions were assessed immediately following the interventions, and sun protection intentions and behaviors were again assessed in a follow-up conducted at the end of summer. There were immediate positive main effects of each intervention on future sun protection intentions, and there was evidence that these effects were mediated by potentially important perceptions regarding photoaging and sun protection. In addition, the post-summer follow-up results demonstrated that the photoaging information significantly influenced sun protection intentions and an index of self-reported sun protection behaviors, and also marginally affected an objective indicator of skin color change.
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