Abstract
This study uses the structural equation model as the analysis tool, and aims to explore the effects of tourism experience on job involvement and well-being. The subjects are full-time workers who have travelled in the last 12 months. This investigation is based on purposive sampling and e-questionnaires, uses analytical tools SPSS 18.0 and AMOS 19.0, and 360 valid questionnaires are retrieved. According to the research findings: (1) tourism experience positively influences job involvement; (2) tourism experience does not positively influence well-being; and (3) job involvement positively influences well-being. Based on the above, this study suggests that managers plan appropriate trips according to employees' demands. Experiential activities should be appealing and trigger internal affective connections through external experience, in order to reinforce job involvement and well-being in life. The research results also reveal that, of the five experiences, i.e., sensual experience, emotional experience, thinking experience, action experience, and related experience, the regression coefficient of emotional experience is the highest, which shows why story marketing has taken an important position among marketing strategies. The different types of tourism experience include recreational sightseeing, cultural sightseeing, entertaining sightseeing, and sports sightseeing where recreational sightseeing accounts for 58.1%. Under the existing system, there may have been items that did not apply to the respondents, which would result in deviations or errors in the questionnaires; in the case of any special or major changes in the external environment
Highlights
Holbrook and Hirschman (1982) pointed out that experience is a pleasing feeling, a psychological fantasy, an emotional expression, and aesthetical enjoyment, tourism experience includes sentimental feelings, as well as rational consumption behaviors
This study applies five aspects brought forward by Schmitt (1999), i.e., T1: “sensual experience”, T2: “emotional experience”, T3: “thinking experience”, T4 “action experience”, and T5 “related experience”, which consist of 15 question items; because the subjects had to possess experience in tourism, this study considers their degree of experience, and limits inclusion to sightseeing activities within the past one year
The sampling mode for the questionnaire of this study is purpose sampling, 72 effective electronic questionnaires are recovered in the pre-examination, and the reliability of the tourism experiences and job involvement scales are scored, as follows: if 80 is scored, it indicates that an extremely high reliability level is reached; if more than 76 is reached, it indicates that a high reliability level is reached, and internal consistency is good
Summary
Holbrook and Hirschman (1982) pointed out that experience is a pleasing feeling, a psychological fantasy, an emotional expression, and aesthetical enjoyment, tourism experience includes sentimental feelings, as well as rational consumption behaviors. People experiencing tourism can be relieved from the pressures of life, both mentally and physically, enhancing affection among families and friendship among friends, and when combined with recreational activities, tourism experience can further promote physical health. The sightseeing industry has influence on national economies; the influences of tourism experiences on personal mind and body are important, and is one of the motives leading to this study. The second motive of this study is whether sightseeing tours, as provided by enterprises, or tourism experiences, will achieve personal pressure relief, reward, or growth, and can enhance job involvement. People work most of their life, the time for after-work recreational activities, including tourism experience, is long as well. This study proposes to discuss well-being from the perspectives of tourism experience and job involvement.
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