Effects of the presence of others on prosocial behavior: Perceived face as mediator

Abstract

Previous studies have shown that the prosocial behavior of individuals may be promoted or inhibited by the presence of others. This study hypothesizes that prosocial behavior relates to the relationships among present individuals, beyond their number. This study examines whether there is a significant difference in an individual's prosocial behavior in the presence of different types of others (strangers or friends) and whether this effect is mediated by the perception of face. Two studies that used different methods of data collection were conducted. It was found that the presence of friends promotes prosocial behavior more than does the presence of strangers. In addition, perceived face plays a mediating role between the presence of different types of people and prosocial behavior.