Effects of the COVID-19 pandemic on the perception of on-demand delivery by the younger generation: An exploratory analysis for Brazil

Abstract

This paper analyses the effects of the COVID-19 pandemic on the perception of young generation (from 19 to 39 years old) about on-demand delivery services. An exploratory analysis was performed using data from a social media questionnaire and estimating a structural equation model. The findings showed that the perception of on-demand services and on-demand deliveries influenced on-demand purchases before and during the COVID-19 pandemic. Furthermore, the consumer profile influenced on-demand purchases before the COVID-19 pandemic. The practicality of buying and receiving products at home is the main motivation of the young generation regarding the use of on-demand delivery services before and during the COVID-19 pandemic. The findings showed the importance of extending this exploratory analysis to other age groups in the post-pandemic time due to the increase in on-demand deliveries and the related impacts of this delivery service.