Effects of sounds on the visitors' experience in museums

Abstract

Museums increasingly recognize the significance of acoustics for a high-quality visitor experience. Objective/physical parameters have been extensively studied, but there is a need for research focusing on user perception. This study addressed this gap by investigating visitors' soundscape preferences and the effects of different soundscapes on the museum experience. We hypothesized that exhibition-congruent sounds are more effective than conventional masking sounds in reducing distractions, enhancing engagement with artwork, and creating immersive experiences. The research utilized the Cognitive Immersive Room (CIR) at Rensselaer Polytechnic Institute, featuring a 360° visual display with a multi-channel loudspeaker system for spatial audio rendering to project panoramic photographs and ambisonic audio recordings recorded in 16 exhibitions in five relevant museums—for example, MASSMoca and the New York State Museum. Four scenarios were presented to the participants: originally recorded soundscape, recorded soundscape combined with a conventional sound masker, recorded soundscape combined with a congruent sound masker, and silence. After experiencing the immersive environment, 23 subjects responded to a questionnaire. The results showed congruent sounds increased focus and engagement and contributed to a more comprehensive and immersive experience. In 58% of cases, the participants preferred the congruent-sound scenario over the others.