Abstract
This article explores the impact of social media health campaigns related to COVID-19 on youth. These campaigns aim to disseminate accurate information, combat misinformation, and promote healthy behaviours. The study examines knowledge acquisition, its influence on youth behaviours, its effects on mental health, and the factors contributing to the effectiveness of such campaigns. The research hypothesis suggests that these campaigns create awareness, change behaviours, facilitate preventive measures, and are positively utilized by youth. The study, conducted through a questionnaire in Lahore, includes 350 participants and uses descriptive survey methods and statistical analysis to assess the impact of these campaigns on the youth population, shedding light on their role during the COVID.
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